We're a husband-and-wife team with over 30 years of combined experience who believe the best products are born when technical rigor and design intuition work in lockstep — accelerated by the latest in artificial intelligence.
32Boroughs started as a web development firm — years of building products for other people, solving other people's problems, shipping other people's visions. We were good at it. Really good.
But after three decades in the industry, we kept seeing the same thing: great ideas that never got built because the path from concept to product was too slow, too expensive, or too complicated.
So we pivoted. Same skills, new direction — plus a new superpower. By leveraging the latest in artificial intelligence tools alongside our 30+ years of hands-on experience, we build faster and smarter than ever. Now we use everything we've learned to build our own ventures — testing ideas rapidly, launching MVPs, and seeing what sticks. We're a studio, not an agency. We build what we believe in.
Every venture follows the same disciplined path. Speed without recklessness.
Identify real problems, brainstorm solutions, and pick the ones with the clearest path to value.
Test assumptions with real people before building anything. Landing pages, surveys, conversations.
Design and develop the minimum viable product. Tight scope, high quality, fast turnaround.
Ship to real users, measure what matters, and decide whether to scale, pivot, or move on.
Brad brings the technical architecture and engineering muscle to 32Boroughs. With deep experience across the full technology stack, he's the one turning validated ideas into working products — fast, stable, and built to scale when the time comes.
His approach is pragmatic: choose the right tool for the job, leverage AI where it accelerates the work, ship early, and iterate based on real data. No over-engineering, no tech for tech's sake.
Connect on LinkedInSuzie is the creative force behind every venture's look, feel, and user experience. With over 20 years in web design and front-end development — from the early days of HTML 4.01 and hand-coded CSS through every major shift in how we build for the web — she brings a rare depth of craft to every pixel.
Her classically trained fine art background gives her an eye that pure technologists often lack. She doesn't just make things look good — she makes them feel right.
Connect on LinkedInWhether you have an idea to explore or just want to say hello, we'd love to hear from you.
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