About the Studio

Technology
meets design

We're a husband-and-wife team with over 30 years of combined experience who believe the best products are born when technical rigor and design intuition work in lockstep — accelerated by the latest in artificial intelligence.

Our Story

From client work
to building our own

32Boroughs started as a web development firm — years of building products for other people, solving other people's problems, shipping other people's visions. We were good at it. Really good.

But after three decades in the industry, we kept seeing the same thing: great ideas that never got built because the path from concept to product was too slow, too expensive, or too complicated.

So we pivoted. Same skills, new direction — plus a new superpower. By leveraging the latest in artificial intelligence tools alongside our 30+ years of hands-on experience, we build faster and smarter than ever. Now we use everything we've learned to build our own ventures — testing ideas rapidly, launching MVPs, and seeing what sticks. We're a studio, not an agency. We build what we believe in.

Studio at a Glance
2012
Founded as a web dev firm
2025
Pivoted to venture studio model
2
Co-founders, one shared vision
Ideas worth exploring
Our Process

From spark to ship

Every venture follows the same disciplined path. Speed without recklessness.

01

Ideate

Identify real problems, brainstorm solutions, and pick the ones with the clearest path to value.

02

Validate

Test assumptions with real people before building anything. Landing pages, surveys, conversations.

03

Build

Design and develop the minimum viable product. Tight scope, high quality, fast turnaround.

04

Launch

Ship to real users, measure what matters, and decide whether to scale, pivot, or move on.

The Team

Built by two,
powered by purpose

B

Brad London

Co-Founder · Technology

Brad brings the technical architecture and engineering muscle to 32Boroughs. With deep experience across the full technology stack, he's the one turning validated ideas into working products — fast, stable, and built to scale when the time comes.

His approach is pragmatic: choose the right tool for the job, leverage AI where it accelerates the work, ship early, and iterate based on real data. No over-engineering, no tech for tech's sake.

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S

Suzie London

Co-Founder · Design

Suzie is the creative force behind every venture's look, feel, and user experience. With over 20 years in web design and front-end development — from the early days of HTML 4.01 and hand-coded CSS through every major shift in how we build for the web — she brings a rare depth of craft to every pixel.

Her classically trained fine art background gives her an eye that pure technologists often lack. She doesn't just make things look good — she makes them feel right.

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Want to work with us?

Whether you have an idea to explore or just want to say hello, we'd love to hear from you.

Get In Touch